PUREOLOGY IS MAKING STRIDES TOWARD A GREENER FUTURE



PUREOLOGY IS MAKING STRIDES TOWARD A GREENER FUTURE
Better for you, Better for the Environment

Pureology Serious Colour Care, the pioneer in sulfate free shampoos, continues to improve the environmental friendly line of prestige brand products that enhance colour radiance and brilliance, dramatically improve hair condition and ensure…Longer Lasting Hair Colour GUARANTEED!®

When Pureology entered the market, the brand launched with Organic Botanicals because pesticides and chemical residue can be harmful to nature. All Pureology products have been – and will continue to be – 100% Vegan and Animal Cruelty free.

Working towards a green future and celebrating the environment is not a luxury that can be overlooked. When consumers purchase Pureology, they continue to invest in superior colour care created with integrity and honesty as well as Pureology’s commitment to future generations with additional environmental and eco-friendly practices:

Packaging
· Utilize 25% Post-Consumer Recycled Plastic in Bottles
· Packaging is recyclable wherever possible

Collateral and Tertiary Packaging
· Source from vendors utilizing wind or alternative energy sources that do not emit carbon, a culprit of global warming
· Source from FSC Certified (Forest Stewardship Council) vendors and do not log from virgin forests.

Pureology Brand Attributes continue:
· 100% Vegan – No Animal Products or By-products
· Free of Animal Cruelty
· Organic Botanicals
· Aromatherapy Essences

Pureology Manufacturing:
· Minimized environmental impact with construction and operation becoming more sustainable.
· Conversion process consisted of new cleaning networks, high efficiency lighting with local control, motion lighting to harvest sunlight, semi-gloss floor, preferred parking for green cars, and frosted glass windows to let natural light into locker rooms

Celebrate Earth Day with Pureology on April 22…

· Turn off water when not in use.
· Refrain from using hot water in the shower. Use warm or cool temps.
· Recycle! Rinse out and recycle plastic, cans, and glass. Don’t forget about paper, magazines, newspapers, cardboard and paper cups.
· Clean up messes with cloth towels instead of paper towels. Wash these towels with cold water rather than hot.
· Choose alternative energy! Contact your local utility company about alternative options for powering your home, like wind power, landfill gas, and low-impact hydropower.
· Change to Fluorescent Bulbs - If every house in the United States changed all of the light bulbs in their house that would be equivalent to taking one million cars off the streets.
· Turn off your lights when you are not using them. The benefits are obvious.
· You can't recycle plastic bags; instead get yourself a reusable bag so that you won't have to worry about carrying your necessities.
· Consider how much energy it takes for produce from china or any other country to come here. If you have the option to buy local, do it.

 

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